Reporting Period: July 2026

Dr Sherif Khaled
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, YouTube and LinkedIn.

Agenda

Roadmap for the July 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

July in Numbers

04

Executive Summary

July generated 258,349 views across three platforms, all of it organic. Facebook alone produced 201,811 views from six reels. Per-post performance stayed strong, and LinkedIn grew.

Facebook: Fewer Posts, Same Quality

201,811 views from just 6 reels — an average of 33,094 views every single time you posted. 60,422 lifetime followers.

Instagram: Small and Fully Organic

40,630 views and 13.2K reach from 6 posts, every one of them earned organically. 513 follows against 226 unfollows.

YouTube: The Depth Platform

15,908 views but 568.9 hours watched — 2.15 minutes per view. +237 subscribers, 8,134 total.

LinkedIn: Senior and Clinical

3,757 impressions (+8%) and 672 followers (+3%). 54% senior, 41% in Hospitals and Health Care.

100% Organic Month

Views from ads: 0 on Facebook, 0 on Instagram. Every view this month was earned, not bought.

A Specialist Audience

80.6-80.7% male, core age 25-34, and on LinkedIn 11% are orthopaedic surgeons. This is a clinical peer audience.

July in Numbers

The month’s totals on every platform, exactly as each one reported them.

Facebook

  • Views201,811
  • 3-second views82.6K
  • Viewers73,324
  • Watch time31d 18h
  • Net follows+1,062

Instagram

  • Views40,630
  • Reach13.2K
  • Interactions1.7K
  • Profile visits957
  • Net follows+287

LinkedIn

  • Impressions3,757
  • Members reached854
  • Engagements116
  • Followers672
  • Out-of-network31%
Impressions rose 8% and followers 3% this month.

YouTube reported its July figures without a prior-period comparison, so it is shown in full on its own tab.

A Consistent Pattern Holds

The Content Still Performs

6 Facebook reels produced 198,564 views — 33,094 per reel. The top reel alone drew 31.3K views and 281 comments. Quality per post did not drop.

A Clinical Peer Audience

Male 70.6–80.7%, core age 25–34, Egypt first. On LinkedIn, 41% work in Hospitals and Health Care and 11% are orthopaedic surgeons.

Output Set the Ceiling

Facebook published 6 reels and no stories. Instagram published 6 posts and 2 stories. Reach tracked output almost exactly — what capped July was how much went up, not how well it did.

CONCLUSION: The lever here is volume, not content.

What We Need To Improve

1. Publishing Volume (Critical)

Facebook ran 6 reels and no stories. Instagram ran 6 posts and 2 stories. Each Facebook reel still averaged 33,094 views — the content works, there simply was not enough of it.

Focus: Set a fixed weekly reel count and hold it. At the current per-post rate, doubling output should roughly double reach.

2. Stories Are Switched Off

Facebook published no stories in July. Instagram published 2. Facebook profile visits landed at 10.7K over the same period.

Focus: Run stories daily. They are the cheapest way to keep an existing 60,422-follower base warm between reels.

3. The Clinic Funnel

Facebook produced 2 link clicks. Instagram produced 0. On 242,441 combined Meta views, almost nobody was sent anywhere.

Focus: Add one booking or contact destination and point to it from the bio and from one post per week.

4. LinkedIn Is Under-Used

3,757 impressions and 672 followers, but 54% are senior and 41% work in Hospitals and Health Care. The top post — a robotic-surgery certification — drew 588 impressions.

Focus: Post weekly. This is the referral and peer-recognition channel, and it is the only one that grew.

What We're Changing

  • Holding a steady weekly cadence. Each of the 6 reels averaged 33,094 views — more of them is the most direct lever.
  • Switching stories back on. There are 60,422 followers to keep warm between reels.
  • Giving every post a destination. The reach is already there — it needs somewhere to go.
  • Promoting LinkedIn to a main channel. It reaches surgeons and hospital staff directly.
  • Replying to comments early. The top reel drew 281 — that is a consultation queue.

Next Step Recommendations

5 high-impact analyses to run next:

  1. Posting frequency vs. total reach, mapped month by month.
  2. Why the Acetabular Fractures reel drew 281 comments and the next two drew 12 and 11.
  3. YouTube long-form vs. Shorts: 3.5K views carry much of the 568.9 hours.
  4. Follows per 1,000 views per platform, tracked monthly.
  5. LinkedIn cadence test — weekly posting against the current 3,757 impressions.

Exhaustive Platform Data

Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.

Facebook

Professor Dr. Sherif A. Khaled • 60,422 Followers

100% Organic • Zero Ad Spend

Total Views

201.8K

100% organic reach

Viewers

73.3K

Unique people reached

Interactions

4.7K

4,712 of them on reels

Watch Time

31d 18h

82.6K 3-second views

Net Follows

1.1K

60,422 lifetime followers

Deep Metrics

  • 3-Second Views
    82.6K41% of all views
  • Visits
    10.7KFrom 201,811 views
  • Link Clicks
    2No link posts ran
  • Follows / Unfollows
    1.1K / 86+1,062 net
  • Lifetime Followers
    60,422All-time

Views Breakdown (201,811)

From Organic 201,811 (100%)
From Ads 0 (0%)

Reels Published

6

Stories Published

0

Reels Carry Everything:

Reel views198,564 (98.4%)
Reel interactions4,712

6 reels produced 198,564 views — an average of 33,094 views per reel.

Audience (60,422 Followers)

Men (80.7%) Women (19.3%)

Age Distribution:

  • 25-34 (Largest Group)
  • 35-44 (Second)
  • 18-24 (Third)

Top Countries:

Egypt 89.4% • KSA 7.7% • Sudan 7.1% • Syria 5.7% • Yemen 5%

Top Cities:

Cairo 17.7% • Alexandria 5.3% • Mansoura 2.6% • Sanaa 2.3% • Riyadh 2.2%

Top Content (July 2026) Organic

Organic July reels
Simple takeaway: Facebook delivery was fully organic, with the Acetabular Fractures reel leading the month at 31.3K views and 986 interactions. Its 281 comments are 23x the next reel — surgical decision-making is what this audience wants to argue about.

Action Plan

  • Lift reel output — each one averaged 33,094 views.
  • Switch stories back on for the 60,422-follower base.
  • Make more decision-making content like the 281-comment reel.
  • Reply to those 281 comments — they are clinical questions.
  • Add a booking destination so the reach has somewhere to go.

FB Specific Next Steps

  • Posting frequency vs. monthly reach, charted.
  • Why one reel drew 281 comments and the others ~11.
  • Whether 82.6K 3-second views hold past 10 seconds.
  • Views → visits → follows conversion rate.
  • Case-based vs. general-advice reel performance.

Instagram

@drsherifkhaled • 19,528 Followers

100% Organic • Zero Ad Spend

Total Views

40.6K

100% organic reach

Reach

13.2K

Accounts reached

Interactions

1.7K

Across 6 posts

Profile Visits

957

From 6 posts and 2 stories

Follows

513

+287 net of unfollows

Views Breakdown (40,630 Total)

From Organic 40,630 (100%)
From Ads 0 (0%)
Net follower gain: 513 follows against 226 unfollows leaves +287 for the month, on a base of 19,528.

Deep Metrics

  • Published Content
    6 Posts • 2 StoriesJuly output
  • Unfollows
    226Against 513 follows
  • Link Clicks
    0None recorded
  • Lifetime Followers
    19,528All-time

Audience (19,528 Followers)

Men (70.6%) Women (29.4%)

25-34

Largest

35-44

Second

Countries: Egypt 49.5% • Syria 6.1% • KSA 5.7% • Germany 4% • Iraq 3.9%

Cities: Cairo 12.7% • Alexandria 4% • 6 October 3.7% • Amman 1.9% • Damascus 1.8%

Instagram is far more international than Facebook: Egypt is 49.5% here against 89.4% there, with Germany in the top five.

Action Plan

  • Raise output above 6 posts a month — every extra post is more reach.
  • Run stories daily to stay in front of the base.
  • Make more Acetabular and Pelvic case content — it led here and on Facebook.
  • Lead with saves: the top post earned 102 on 7.3K views.
  • Add a link in bio and a weekly call to action.

YouTube

The Depth Platform • 8,134 Subscribers

68.5% of Traffic From Search

Total Views

15.9K

76.1% from Shorts

Watch Time

568.9 hrs

2.15 min per view

Subscribers

237

New in July (8,134 total)

Shorts Views

12.1K

255 likes • +57 subs

Engaged Shorts Views

7.6K

67.3% stayed to watch

Discovery Is Search-Led

YouTube Search 68.5%
Shorts Feed 14.1%
Channel Pages 8.1%
Browse Features 6.5%
Notifications 1.6%

Stayed to Watch

67.3%

Swiped Away

32.7%

Watch Time: Subscribers

54.9% subscribed

Video Content Views

3.5K (22%)

54.9% of watch time comes from subscribers — the highest loyalty of any platform here. This channel has a returning audience, not just a passing one.

Who Is Watching

Men (80.6%) Women (19.4%)

Age Distribution:

25-3457.3%
35-4426.7%
45-5413.4%
18-241.9%

Countries: Egypt 43.6% • Iraq 7.1% • KSA 5.6% • Algeria 2.9% • Morocco 1.7%

Devices: Mobile 66.5% • Tablet 16.3% • Computer 12.4% • TV 4.5%

Top Shorts & Retention

Ranked by views. Retention is strong across the board — every Short held over 62% of its runtime.

Organic July Shorts
Simple takeaway: YouTube Search generated 68.5% of Shorts discovery, while the Frozen Shoulder Short led July with 1,408 views. Patient-facing condition topics dominate here, unlike the surgeon-facing content on Facebook.

Action Plan

  • Title every Short as a patient search question — 68.5% of traffic is search.
  • Keep making condition explainers: knee, hip, shoulder, Achilles all landed.
  • Protect the long-form: 3.5K video views carry much of the 568.9 hours.
  • Turn on notifications for new posts — 8,134 subscribers to reach.
  • Point every Short to the clinic and to the full video.

LinkedIn

@drsherifkhaled • The Clinical Peer Room

The Only Platform That Grew

Impressions

3.8K

8%

Members Reached

854

Unique professionals

Engagements

116

109 reactions

Followers

672

3%

Out-of-Network

31%

69% in-network

Engagement Breakdown (116)

Reactions 109
Comments 5
Saves 2
Reposts + Sends 0

In-Network

69%

Out-of-Network

31%

Engagement is shallow: 109 of 116 engagements are reactions. 5 comments, 2 saves, 0 reposts. The audience acknowledges the posts but does not carry them further.

Who Is Watching

Seniority: Senior 54%
Industry: Hospitals & Health Care 41%
Company size: 10,001+ employees 21%
Location: Cairo 12%
Job title: Orthopaedic Surgeon 11%
Company: Cairo University 5%

Senior clinicians at large hospitals, with 11% orthopaedic surgeons. This is the referral and peer-recognition audience — small in volume, high in value.

Action Plan

  • Post weekly — this audience is senior, clinical and already engaged.
  • Lead with credentials, conferences and certifications: the top post proved it.
  • Ask a direct question per post to open up the comments.
  • Push past 31% out-of-network reach to find new referrers.
  • Repost the Facebook case reels here — 11% of this audience are surgeons.