Cross-platform analysis covering Facebook, Instagram, YouTube and LinkedIn.
Roadmap for the July 2026 report.
Report Context & Objectives
Executive Summary
Period-over-Period View
July generated 258,349 views across three platforms, all of it organic. Meta reach fell sharply on low output — 6 reels on Facebook and 6 posts on Instagram. Per-post performance held, and LinkedIn grew.
201,811 views (-62.5%) from just 6 reels — 33,094 views per reel. 60,422 lifetime followers, +1,062 net in July.
40,630 views (-53.6%) and 13.2K reach (-34%) from 6 posts. 513 follows against 226 unfollows.
15,908 views but 568.9 hours watched — 2.15 minutes per view. +237 subscribers, 8,134 total.
3,757 impressions (+8%) and 672 followers (+3%). 54% senior, 41% in Hospitals and Health Care.
Views from ads: 0 on Facebook, 0 on Instagram. Every view this month was earned, not bought.
80.6-80.7% male, core age 25-34, and on LinkedIn 11% are orthopaedic surgeons. This is a clinical peer audience.
Percentage change vs. the previous period, as reported natively by each platform. Bars are scaled within each platform to its largest move.
Facebook link clicks fell 98.3% to 2, the steepest single decline of the month. YouTube July figures were reported without a prior-period comparison.
6 Facebook reels produced 198,564 views — 33,094 per reel. The top reel alone drew 31.3K views and 281 comments. Quality per post did not drop.
Male 70.6–80.7%, core age 25–34, Egypt first. On LinkedIn, 41% work in Hospitals and Health Care and 11% are orthopaedic surgeons.
Facebook published 6 reels and 0 stories. Instagram published 6 posts and 2 stories. Views fell 62.5% and 53.6% against a period with more content.
CONCLUSION: This is a volume problem, not a content problem.
Facebook ran 6 reels and 0 stories. Instagram ran 6 posts and 2 stories. Views fell 62.5% and 53.6% — but each Facebook reel still averaged 33,094 views.
Facebook published 0 stories in July. Instagram published 2. Facebook profile visits fell 53% to 10.7K in the same period.
Facebook produced 2 link clicks, down 98.3%. Instagram produced 0. On 242,441 combined Meta views, almost nobody was sent anywhere.
3,757 impressions and 672 followers, but 54% are senior and 41% work in Hospitals and Health Care. The top post — a robotic-surgery certification — drew 588 impressions.
5 high-impact analyses to run next:
Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.
Professor Dr. Sherif A. Khaled • 60,422 Followers
Total Views
201.8K
62.5%
Viewers
73.3K
61.6%
Interactions
4.7K
69.6%
Watch Time
31d 18h
61.9%
Net Follows
1.1K
63.2%
Reels Published
6
Stories Published
0
Reels Carry Everything:
6 reels produced 198,564 views — an average of 33,094 views per reel.
Age Distribution:
Top Countries:
Egypt 89.4% • KSA 7.7% • Sudan 7.1% • Syria 5.7% • Yemen 5%
Top Cities:
Cairo 17.7% • Alexandria 5.3% • Mansoura 2.6% • Sanaa 2.3% • Riyadh 2.2%
@drsherifkhaled • 19,528 Followers
Total Views
40.6K
53.6%
Reach
13.2K
34%
Interactions
1.7K
62%
Profile Visits
957
47.2%
Follows
513
43.9%
25-34
Largest
35-44
Second
Countries: Egypt 49.5% • Syria 6.1% • KSA 5.7% • Germany 4% • Iraq 3.9%
Cities: Cairo 12.7% • Alexandria 4% • 6 October 3.7% • Amman 1.9% • Damascus 1.8%
Instagram is far more international than Facebook: Egypt is 49.5% here against 89.4% there, with Germany in the top five.
148 likes • 20 comments • 24 shares • 102 saves • 5.4K reach • +44 follows
70 likes • 1 comment • 6 shares • 22 saves
51 likes • 0 comments • 5 shares • 13 saves
The Depth Platform • 8,134 Subscribers
Total Views
15.9K
76.1% from Shorts
Watch Time
568.9 hrs
2.15 min per view
Subscribers
237
New in July (8,134 total)
Shorts Views
12.1K
255 likes • +57 subs
Engaged Shorts Views
7.6K
67.3% stayed to watch
Stayed to Watch
67.3%
Swiped Away
32.7%
Watch Time: Subscribers
54.9% subscribed
Video Content Views
3.5K (22%)
54.9% of watch time comes from subscribers — the highest loyalty of any platform here. This channel has a returning audience, not just a passing one.
Age Distribution:
Countries: Egypt 43.6% • Iraq 7.1% • KSA 5.6% • Algeria 2.9% • Morocco 1.7%
Devices: Mobile 66.5% • Tablet 16.3% • Computer 12.4% • TV 4.5%
Ranked by views. Retention is strong across the board — every Short held over 62% of its runtime.
@drsherifkhaled • The Clinical Peer Room
Impressions
3.8K
8%
Members Reached
854
Unique professionals
Engagements
116
109 reactions
Followers
672
3%
Out-of-Network
31%
69% in-network
In-Network
69%
Out-of-Network
31%
Senior clinicians at large hospitals, with 11% orthopaedic surgeons. This is the referral and peer-recognition audience — small in volume, high in value.
588 impressions • 20 engagements
308 impressions • 7 engagements
296 impressions • 13 engagements